Social Media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at an affordable cost, therefore offering big returns through more leads and prospects in an effort to promote sales, build revenue and enhance audience engagement. Sharael will utilize her writing and technology skills to help your businesses create a comprehensive and coordinated Social Media Strategy, as well as offer Social Media Management services for to ensure longterm results.
Social Media Strategy
Proper integration of all aspects of marketing and messaging with clear objectives, target audience and flow are essential for optimal performance within Social Media marketing. Kolberg Creative Services will help bring all aspects of Social Media and traditional marketing efforts into alignment with unified goals and purpose.
The two-hour meeting will cover the following:
- Mission statement
- Social Media goals
- Defining niche
- Defining audience
- Defining competition
- Identifying industry influencers
Social Media Account Creation
Depending on your needs and goals, Kolberg Creative Services will determine which of the following platforms to utilize in establishing your brand’s presence through Social Media. The appropriate accounts will be established or revised with consistent branding across all channels:
- Google +
Client is responsible for providing graphics in the correct size and resolution. Accounts will be established within two weeks after graphics are provided.
For an additional fee, Sharael Kolberg can help you build and establish an SEO-optimized blog to provide quality content to your followers, sell advertisements and products, and increase Social Media traffic.
Kolberg Creative Services can provide custom photography or video shooting/editing at the rate of $125 per hour.
Social Media Content Management
The proper and effective use of Social Media is to build community, conversation and relationships with your audience. There are significant opportunities for you to achieve gains within this medium and to optimize existing marketing and branding efforts. Kolberg Creative Services is available to manage your social media on a monthly basis, to include, but is not limited to, the following:
- Post content daily to Social Media channels
- Grow social following and fan base
- Increase engagement
- Use appropriate hashtags to drive traffic to your accounts
- Search for and connect with new users in your!target audience
- Manage fans, responding to comments and message as needed
- Use photos/video as needed to tell your story
- Network with other bloggers that share your target audience
- Drive traffic to your website or blog
Management services include analytic reports.
Kolberg Creative Services can create and manage Social Media give-aways, contests or promotional campaigns that tie into your marketing initiatives and goals. These are a great way to attract new followers for a nominal fee.
Engage your audience through live chats on Twitter using a Hashtag(#) to connect participants to the conversation stream.
Harness the power of Facebook, Periscope, or Lively to live stream an event to your followers, such as product demonstrations, new product releases, conferences, grand openings, festivals, and more.
Utilizing advertising or affiliate marketing partnerships are an excellent way to increase revenue and Kolberg Creative Services can help you establish accounts, mange the ads, and assess the effectiveness of campaigns on a monthly basis.
Analytics & Reporting
Kolberg Creative Services can provide the the following reports:
- Google Analytics report for client’s Website or blog
- Facebook likes
- Twitter and Instagram followers update
- Any additional Social Media account metrics
Kolberg Creative Services will regularly monitor metrics such as fan base growth, demographics, post reach, and engagement levels (retweets, likes, comments etc.). If she notices anything unusual, she will offer to find solutions, and make adjustments accordingly. Weekly and monthly reports will be provided.
As an alternative to the above listed full-service options, Kolberg Creative Services can provide personal one-on-one coaching in the following areas:
- Identifying industry influencers
- Content conception and creation
- Setting up RSS feed
- Utilizing aggregate news sites
- Setting up Twitter lists
- Identifying relevant industry hashtags
- Creating call-to-action
- Analyzing reports
- Creating editorial calendar to plan what time to post and how often
- How to find and utilize trending topics